Behind the scenes Behind the scenes
Recent client photo shoot Photo shoot image

The importance of authentic imagery in digital marketing

The marketing world has most certainly changed more in the past few years than it did in the previous few decades – with multiple components to consider in modern marketing, covering all types of media, what do you consider the most important factors when it comes to creating a marketing strategy?

At Marketing for Care Homes, we’d put original photography down as one of the critical considerations and that’s what we’re focusing on here.

If you’re dab-handed when it comes to digital marketing then you’ll already appreciate the importance of photography and why it matters to have original images, but for those of you reading this without any previous knowledge, here’s why we think photography is so important...

Recent Client photo shoot
Behind the Scenes
  • Showing real staff humanises your brand and lets you inject your own character and personality.
  • It offers real, authentic insight into your business and makes your brand more trustworthy.
  • Original photography is much more eye-catching than stock imagery.
  • Although the initial costs can be expensive, photography offers incredibly good value for money when you compare results with stock imagery instead.
  • Photography has the power to carry your online content forward and make your campaigns recognisable.

Behind the scenes of a photo shoot

Behind the Scenes Behind the Scenes Behind the Scenes Behind the Scenes Behind the Scenes

The importance of authentic imagery in digital marketing

There’s a time and a place for stock imagery – it’s ideal if you need to get up and running quickly but only as placeholder content. If you have a new-build business, for example, that doesn’t yet lend itself to be the subject of an expensive photo shoot. Using stock imagery on a long-term basis, however, can have a negative impact on your marketing.

Recent client photo shoot
Recent client photo shoot

Is a photo shoot the right thing for your business?

If your website and other marketing collateral is littered with stock imagery then quite simply, the answer’s yes. If your business doesn’t stand out from your competitors, if your personality doesn’t shine through and if you’re not getting the kind of enquiries you’d like, professional photography can most certainly make a difference.

Recent client photo shoot
Recent client photo shoot

Some of our favourite snaps from a recent client photo shoot

Recent client photo shoot Recent client photo shoot Recent client photo shoot Recent client photo shoot Recent client photo shoot Recent client photo shoot Recent client photo shoot Recent client photo shoot Recent client photo shoot Recent client photo shoot Recent client photo shoot Recent client photo shoot Recent client photo shoot

Photography with Marketing for Care Homes

Each year, we coordinate photo shoots for our clients all over the UK. If your business needs some fresh photography to kick-start your digital marketing, get in touch for a bespoke quotation. After all, there’s no time like the present!


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